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Advantage Technical Resourcing  

Marketing Specialist

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Marketing Specialist – Reading – Up to 12 month contract – Competitive Salary

We are currently recruiting for a marketing specialist to work for a major IT company based in Reading on a contract lasting up 12 months. Candidates with experience of managing Marketing campaigns for a global organisation is desirable. More importantly candidates would ideally have experience of integrated marketing and the ability to handle multi-faceted projects.


  • Take the lead in devising B2B integrated marketing campaigns with the aim of acquiring and retaining customers.
  • Work with strategy team to brief and oversee the work of internal and external agencies to deliver the campaign activity.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Work closely with other departments within the business
  • Responsible for developing the quarterly campaign calendar and works collaboratively across the team to project manage and execute.
  • Works with internal stakeholders and technology partners to secure funding and create pipeline of joint branded campaigns.
  • Responsible for all program launch communications to sales teams.
  • Agrees objectives and performance metrics with program managers and other senior leaders in the team.
  • Maintain regular measurement of the ROI of campaigns.

Skills and Experience:

  • Extensive knowledge and understanding of the Network market is desirable
  • Strong understanding of current online/offline marketing concepts, strategy and best practice.
  • Proven ability to design and implement strategic plans
  • Experience of working cross-functionally within a virtual/international team.
  • Proven experience developing strategies in digital marketing.
  • Demonstrable experience leading and managing integrated campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Please apply without delay as there is a deadline with this role. Ref: 815310

To apply for this role please send through your CV for consideration and we will be in touch should your experience match our criteria. Unfortunately due to high volume we will only be able to contact those who have been shortlisted

Advantage Resourcing is a service driven recruitment consultancy.

Job reference:
Temporary or Contract
Immediate start
12 Months
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Contact Details

Advantage Resourcing
Advantage Technical Resourcing
Telephone Number 0161 374 7973

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